Bill is the Managing Director of Fresh Professional Development Ltd (Fresh) and is responsible for the vision and leadership of the company. Internally he focuses on company strategy and marketing. Externally he directs consultancy and software development.
Bill is the majority shareholder of Fresh via his ownership of Fresh Development Group Ltd (FDG). FDG is the majority shareholder of Fresh Professional Development Ltd (Fresh) and of Online Mentor Ltd (now rebranded as Fresh: Unity). In 2019 the companies merged to offer a unified professional development training and software company.
Prior to FDG Bill held a number of senior roles, including; Managing Director of Henderson Risk Limited, Managing Director of Kelston Group Ltd, Operations Director of Gilroy Corporate Communications Ltd, Marketing Director of the Army Presentation Team. Preceding this, he was an officer in the Royal Green Jackets.
Bill is also a visiting lecturer at The Bristol Business School, The University of the West of England where he lectures on both strategy and leadership.
Bill has an MBA from the University of the West of England. He is a Chartered Manager, a Fellow of the Chartered Management Institute, Post Graduate Diplomas in Finance and Information Technology and has a commission from the Royal Military Academy Sandhurst.